With over 16 years of experience in web development and over 11 years of course design and online learning expertise in higher education, Dewayne Jackson decided to use his creative skills to help aspiring and professional music artists and producers to reach their goals in the music industry. He has an extraordinary ability to connect people to sought after information and resources. Dewayne was so committed to providing the best and most accurate information for artists, he obtained a Master of Music in Music Business and Entertainment Industries from the University of Miami. Yet, Dewayne is not just a music business educator. He is a developing songwriter, music publisher, and associate member of the Recording Academy.
“My journey into the Music Industry began in 2014. I met a local music producer to do some photography and web design work and had a great conversation about the challenges of the music business. As I began to investigate further, I found that so many artists were trying to make it solely by their talent alone and despite their being so much good information out there about the music business, many artists don’t realize that being successful in this game involves much more than how good you can sing and dance. Many don’t realize that the music industry has changed. Record companies no longer give out record deals the way they did 25 years ago, and they no longer invest a lot of time, money, and effort in artist development. At that moment, I found a niche where I could use my expertise in content delivery to help artists reach their music career goals.” – Dewayne Jackson